Speaking of being cool, Samsung and Vogue decided to have these photos available pretty much everywhere, including retail shops around the world, as well as digital content without any copyright issue. Strategically speaking, Jung said that “this also shows the effort of establishing the shift of Samsung as the brand of ‘smart,’ that brings technology innovation, to the brand of ‘cool’ that appeals to the consumers emotionally.” According to Yuri Jung, Senior Manager of Mobile Communications, Launching Marketing Group at Samsung Electronics, it tried to present the harmony between technology and fashion. Like many photo shoots, this one had a purpose and a concept as well. Thanks to photographer Nagi Sakai, both the Samsung devices and Eliza have been beautifully presented. Actually if you look closely, you can also see Eliza Cummings, World’s Top Fashion model, as well.
The Galaxy S5, Gear 2, and Gear Fit made the cut for Vogue. First, let’s take a look at what happened. This dynamic duo may come as a surprise for many, but it really isn’t that shocking. Recently, Samsung collaborated with the famous fashion magazine Vogue for Samsung’s Galaxy S5, Gear 2 and Gear Fit. If you do, you know we are going to talk fashion. Although I absolutely draw the line at chokers.“Strike a pose.” We are not sure how many of you will get this reference. And if Vogue thinks the 2014 indie girl era is back, I’m more than happy to chuck on my Docs and oversized denim jacket and lean into the escapism. Those formative Tumblr girl years, at least for me, will always hold a special place in my heart.
Instead they were about exploring your personal style, hot lead singers with great hair, music and the recklessness of youth the fun stuff. I think the nostalgia also stems from the fact that those years weren’t defined by our current use and understanding of social media, nor was it defined by a pandemic. But I think this collective nostalgia for those of us who are retreating into the comforts of the bands, fashion and things we loved in the early to mid 2010s stems from more than just our undying love for Alex Turner and Alexa Chung. Understandably, not every former Tumblr girl wants to return to the moodiness and excessive use of eyeliner that hallmarked the sub-culture during that period of time. In fact, I’ve been ready for the past seven years. And as someone who still listens to The 1975 on repeat, wears mostly black and continues to re-watch Skins and My Mad Fat Diary, I am more than ready.
Evidenced in the resurgence of camcorder-wielding YouTubers, grungy collages, wire headphones and all-black outfits, the former bloggers and indie-queens of the 2010s are being beckoned to revisit the monochromatic aesthetics of their youth. But hey, nobody’s perfect.īad fashion choices and music superiority complexes aside, there does appear to be reason to believe the grunge style and angst of the ‘Tumblr girl’ era are experiencing a renaissance in 2022. This resulted in outfits that looked like they’d been through a shredder, and me casually saying things like, ‘oh, you probably haven’t heard of them but one of my favourite bands right now is called Cigarettes and Sex’. It was around 2014-15 that an impressionable 15-year-old Grace discovered indie rock, chokers and the concept of the patriarchy. The years in which daddy issues were solidified by the lyrics of Lana Del Rey in a cool-mysterious-girl-way, before we realised how much we all desperately needed therapy. No, I’m talking about the golden years on the internet where girls devoted their entire lives to building fan accounts named Alex_Turner_is_a_sex_god, Doc Martens came back in style and everyone had that black and white grid pattern as their screensaver. We don’t really have time for her or her polka-dot dresses. And to be clear, I’m not talking about the Zooey Deschanel- twee girl aesthetic that seems to be resurfacing on TikTok as of late. Which is as official as you can get with these things.ĭefined by tennis skirts, pictures of girls smoking with overlaid with song lyrics, monochromatic outfits, and The 1975’s music video ‘Robbers’, the years of 2013 to 2016 on the so-called ‘grunge’ side of Tumblr and Instagram were truly a time to be alive. Dig out your fishnet stockings and dust off your Arctic Monkeys AM vinyl, the 2014 Tumblr era is back.
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